PRIN WEBEST at EuAWE 2025 in Zaragoza!

From May 14 to 17, 2025, the 4th Conference of the European Association of Wine Economists (EuAWE) was held in Zaragoza, Spain. The PRIN WEBEST group, with the presence of the UNIVPM-D3A agricultural economics group Prof. Adele Finco, Dr. Deborah Bentivoglio, and Dr. Giulia Chiaraluce, presented the contribution titled “BLOCKCHAIN IN A GLASS: THE FUTURE OF MADE IN ITALY FOR WINE CONSUMERS.” The work investigates Italian consumers’ knowledge about blockchain, the factors affecting their choice to buy a wine traced via blockchain, and their willingness to pay for a blockchain-traced wine. Here are some photos from the event.